This collection offers valuable insight into the development and global expansion of a prominent South Dakota-based technology company. Daktronics, Inc. played a key role in advancing electronic display technology, particularly in the sports and public event industries. The materials reflect the company’s transition from a regional enterprise to an internationally recognized leader in digital scoreboards and timing systems.

The collection docouments Daktronics’ involvement in high-profile events such as the 1980 Winter Olympics and the Holmenkollen Ski Festival, providing context on the company’s early international contracts and technical innovation. It also captures internal corporate culture, shareholder engagement, and public relations efforts through its newsletters, reports, and promotional materials.

Additionally, the collection has local and institutional value, illustrating the economic and technological contributions of South Dakota businesses and highlighting the involvement of South Dakota State University alumni in the company's growth. It serves as a useful resource for researchers studying regional entrepreneurship, corporate communications, and the evolution of sports technology.