This collection is composed mainly of plates, publications, reports, a small amount of correspondence, and photographs. The plates consist of frames, cover mast-heads, article mast-heads, frames for photographs, and other artwork used for the publication. A more detailed description of these plates is found in the container list. The publications are mainly specialty publications aimed at advertisers and marketers. The reports are surveys conducted on farmers, bankers, merchants.

An item of note is the contracting for a new cover file. This material contains several examples of other publication covers with critiques of what works and what does not. Also included in this material is three sample covers for the Dakota Farmer and correspondence between the contractor and the Dakota Farmer staff.