The Dakota Farmer Collection is composed primarily of printing plates, specialty publications, survey reports, correspondence, and photographs documenting the development, promotion, and influence of The Dakota Farmer, a prominent agricultural periodical in the northern Great Plains. The bulk of the collection consists of printing plates used in publication production, including column and cover mastheads, ornamental frames, and original artwork. These visual elements reflect the magazine’s branding and editorial identity during the early to mid-20th century. A detailed inventory of the plates is provided in the container list.
The publications within the collection were primarily produced for advertising and marketing purposes, aimed at demonstrating the magazine’s value to potential advertisers. The reports consist of surveys conducted among farmers, merchants, and bankers in North and South Dakota, assessing the magazine’s market reach, readership habits, and its role in shaping regional agricultural discourse.
A notable file documents the process of contracting a redesigned cover for The Dakota Farmer. This material includes correspondence between magazine staff and the contractor, critical evaluations of contemporary agricultural publications, and three proposed sample covers. The file offers a unique view into the publication’s design decisions, aesthetic considerations, and promotional strategies.
Together, these materials illustrate The Dakota Farmer’s function not only as a journal of agricultural information but also as a tool for regional promotion and commercial engagement in the Dakotas.
