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University Marketing and Communications Records
SDSU-Archives UA 040 · Records · 1929-202

This collection consists of publications and printed material produced by the South Dakota State University (SDSU) Marketing and Communications unit, formerly known as University Relations. The records span several decades and reflect the unit's central role in internal and external university communications. The materials document institutional messaging, campus updates, and promotional efforts intended for various audiences, particularly faculty, staff, prospective students, alumni, and the public.

Major components of the collection include high-frequency campus communication pieces such as Today at State, Faculty Bulletin, University Bulletin, SDSU Update, E-Connect, and SDSU Newsline. These serials provided regular updates on lectures, events, job postings, policy changes, and campus news. They underwent several title and format transitions reflecting changes in communication technology and strategy:

  • 1944–1970: Faculty Bulletin
  • 1971–1977: University Bulletin
  • 1978–2004: SDSU Update
  • 2000–2004: E-Update (briefly printed, then online)
  • 2004–2007: E-Connect (online only)
  • 2007–present: SDSU Newsline (emailed and web-published)

Today at State, a daily bulletin printed during the academic year from 1971 to 2007, was directed toward campus faculty and staff, serving as a primary channel for time-sensitive updates.

Additional materials in the collection include Calling Home from South Dakota State University, Impact State, Arts at State newsletters, research and promotional reports (e.g., SDSU Marketing Strategy, Graphic Identity Manual), event guides, market research, and publications related to specific colleges and campus initiatives. Issues of College Home from SDSU Magazine, special event planning documents, donor recognition materials, and visual promotional content such as postcards, banners, and merchandise catalogs further illustrate the university’s evolving branding and outreach strategies.

This collection also includes content documenting significant institutional moments such as the SDSU Centennial, branding initiatives, and building dedications. It offers insight into how SDSU has communicated its mission, academic offerings, and institutional priorities to various stakeholders over time.

This collection is a resource for their comprehensive documentation of South Dakota State University’s official communications, branding evolution, internal messaging, and public outreach. They reflect administrative priorities, institutional culture, and university-community relationships. These materials are particularly useful for researchers studying higher education marketing, land-grant university identity, and institutional communication trends over the 20th and 21st centuries.

 South Dakota State University. University Marketing and Communications
University College Records
SDSU-Archives UA 010 · Records · 1978-2010

The University College Records document the development, administration, and activities of South Dakota State University’s University College and its predecessor units responsible for general registration, academic advising, career planning, student success initiatives, and assessment. The materials span from 1968 to 2018 and include annual reports, program reviews, self-studies, statistical data, course materials, advising handbooks, strategic planning documents, assessment summaries, enrollment reports, accreditation materials, workshop files, faculty profiles, student profiles, and records related to academic support services. The records also document relationships with state agencies, job service programs, workforce development councils, and higher education centers. Formats include correspondence, reports, handbooks, schedules, posters, brochures, tallies, budgets, data summaries, meeting materials, institutional reviews, and electronic files.

These records provide documentation of the evolution of academic advising, general studies programming, student support services, and career planning at South Dakota State University. They reflect institutional responses to statewide workforce initiatives, accreditation requirements, changing general education standards, and student success priorities. The collection is significant for understanding the administrative history of University College, the development of advising and retention strategies, and SDSU’s participation in statewide and regional higher education collaborations.

 South Dakota State University. University College
University Center Records
SDSU-Archives UA 050.16 · Records · 2003-2009

This collection is composed of class schedules, student handbooks, advertisements, and a newspaper article titled USDSU plan to expand published by the Argus Leader. The class schedules likely reflect course offerings and institutional calendars for the University Center campus in Sioux Falls, while the student handbooks provide policies, academic regulations, and student resources. The included advertisement and article document public discourse surrounding the expansion of South Dakota State University's presence in Sioux Falls under the USDSU initiative, offering contextual insight into regional higher education planning and institutional development.

The collection provides a view of academic operations, student life, and institutional outreach associated with SDSU’s activities in Sioux Falls. It reflects broader discussions about access to public higher education in South Dakota and the state’s efforts to expand degree offerings beyond the Brookings campus. The inclusion of class schedules and student handbooks documents the services and structure of the University Center, while the press coverage adds a valuable public perspective on its expansion and strategic importance.

 South Dakota State University. University Center