South Dakota Farmers Union president Paul Opsahl introduces Al Johnson and Dick Joyce of the North Dakota Farmers Union who speaks about their experiences and observations regarding membership at the annual convention. A question and answer session follows.

South Dakota Farmers Union membership campaign film featuring Mr. and Mrs. John Keinon of Aberdeen, South Dakota. The footages is of their farm and combining a field of wheat. The film urges viewers to join the South Dakota Farmers Union. Black-and-white film. Sound

South Dakota Farmers Union radio advertisement urging listeners to join the Farmers Union.

Call to the grassroots farmers of South Dakota to join the South Dakota Farmers Union. Tony Dechant, president of the National Farmers Union thanks volunteers the a membership campaign. He speaks of how the union protects farmers rights and its cooperative work.