Congressman Ben Reifel announces his decision to not run for Senate in the 1968 election.

Congressman Ben Reifel announces his candidacy fo re-election to Congress.

Ben Reifel talk of his background of growing up on a small farm on the Rosebud Reservation in South Dakota, his education at South Dakota State College and Harvard University, his time in the military, and his career with the Bureau of Indian Affairs. He also speaks of his decision to run for Congress. His wife, Alice, appears near the end to stand by her husband in a show of support. He ends by asking listeners for their vote in the primary election in 1960.

Ben Reifel introduces his family and talks about his reasons for running for Congress in the First District of South Dakota. He also thanks his supporters and other candidates and asks constituents for their votes. Ben Reifel intorduces his grandaughters, Lisa and Laura Anderson, his daughter Loyce, his neice, Monica Johnson, and his wife Alice Reifel.